Production built for

the businesses behind the business.

Photo and video for manufacturers, distributors, and suppliers

— the companies upstream from the product on the shelf.

We work fluently with

injection molding, CNC, prototype manufacturing,

industrial automation, medical device production, and the supply chain that connects them.

Technical subjects, shot with the craft they deserve.

Minnesota-based. On-site at your facilities — across the U.S. and worldwide.

OUR SOLUTIONS

Photo and video built around the work itself — the floors, the operators, the products, and the people running them. We produce assets your in-house team, agency, and sales org can use across every channel they're responsible for.

Video: Brand Films. Commercials. Product. Recruitment. Testimonials

Photography: Workspace. Corporate Headshots. Product. Lifestyle.

Meet the Team

  • Marko Zitzer - Founder & Producer

    Marko started his production company, Marko Zitzer Films, in 2014 after leaving an in-house agency role, and later launched Calibrated Visuals to focus on manufacturing, technology, and medical businesses, where getting the details right really matters.

    With nearly two decades of experience, Marko brings a steady, purpose-driven approach to his work. He’s less interested in chasing trends and more focused on creating something solid and well-crafted. Over the years, he’s worked with brands like Polaris, BRP (Bombardier Recreational Products), and the Minnesota Wild, along with contributing to productions for Netflix and Amazon. That experience carries over into the way he approaches work for industrial and technical clients today.

    On set, Marko is known for staying calm, adapting quickly, and keeping things moving without losing sight of the bigger picture. He works closely with clients to keep projects on track and deliver visuals that feel thoughtful, clear, and built to last.

  • Katy Zitzer - Partner & Producer

    Katy has been working alongside Marko since 2014. Over the years, she’s played a key role in supporting productions from the ground up, helping manage projects, coordinate logistics, and making sure everything runs the way it should.

    Katy focuses on the details that often go unnoticed but make a real difference. From keeping crews organized to making sure client needs are met throughout the process, she helps create a steady, reliable workflow on every project.

    Known for her calm, thoughtful approach, Katy keeps things moving behind the scenes, so the work in front of the camera can stay focused, efficient, and on track.